UNIFIED COLOR ANNOUNCES CYCLE TWO WINNERS IN "TRUE VISION HDR PHOTO CONTEST"

South San Francisco, CA – August 10, 2010 – Capping off the second round of its True Vision HDR Photo Contest, Unified Color Technologies, the HDR Experts, today announced the winning images and photographers who will receive prizes including a Nikon D90 kit and products from Gitzo, Lexar, Lowepro, X-Rite and Unified Color Technologies. Unified Color has also opened the third and final entry period for submissions, during which photographers of all skill levels are invited to submit their finest images created using Unified Color Technology’s range of HDR software. First place winners from all three cycles are automatically entered to win a Grand Prize of a photo workshop through National Geographic Expeditions and a 15-inch MacBook Pro.

In the second cycle of the contest, the judging panel evaluated images for aesthetics, technical acuity and use of high dynamic range techniques. The panel includes 20-year photo journalist and veteran outdoor photographer, Reed Hoffman; celebrated landscape and architecture photographer, David Palermo; and esteemed landscape photographer, Richard Sisk. First place winners in each category and each will receive a pro-level photography kit including Nikon D90 Kit with 18-105mm VR lens, a Lowepro Fastpack 250 backpack, a Gitzo carbon fiber tripod and a Lexar Professional Class 10 8GB memory card. First place winners from the second cycle are:

• Architecture: Jonathan Zaremski of San Mateo, California
• Landscape / Nature: Mark Bristol of Morgan Hill, California
• Freestyle: Alex Benison of Denver, Colorado

Photographers may submit up to five images per category for consideration. Unified Color has awarded the following additional honorable mention prizes:
Architecture:

• Alex Morales of West Covna, California
• Dave Wilson of Austin, Texas
• Steve Eberhard of Willits, California
• John Adams of Fernandina , Florida
• Ryan Gardner of Spanish Fort, Utah

Nature / Landscape:

• Ajit Gokhale of Sunnyvale, California
• Esteban Monreal of Davenport, Iowa
• David Waldo of Edmond, Oklahoma
• John Adams of Fernandina, Florida
• Ryan Gardner of Spanish Fort, Utah

In addition to their first place prizes, Alex Benison and Mark Bristol have also won honorable mentions in the nature category.

“We truly appreciate the submissions from all participants in the second cycle of our ‘True Vision HDR Photo Contest.’ The images we had the privilege of viewing thus far have been breathtaking,” said Alfred Zee, CEO of Unified Color Technologies. “We’re excited to see what the photography community delivers with the newly available HDR programs, HDR Expose and 32 Float. We’ve worked hard to deliver intuitive programs that help recreate the images we see with our eyes come through to the page. We hope these new programs encourage a wide cross section of photographers to participate in our final entry period.”

Unified Color’s True Vision HDR Photo Contest: How It Works

There is no fee or purchase required to participate. Unified Color’s True Vision HDR Photo Contest will be held in one more cycle throughout the remainder of the year for a total of three cycles. The next round of awards and prizes will be presented in early-November. All the winning images from the three cycles will be considered for a grand prize which will be decided by public vote and announced in December.

To enter, using one of Unified Color’s HDR programs, HDR Expose, HDR PhotoStudio or the just announced 32-Float plug-in for Adobe Photoshop, photographers create their HDR images and submit the .BEF file (Unified Color’s native format) for consideration to http://www.unifiedcolor.com/contest-submit-photo. No purchase is necessary and free downloads of HDR Expose and 32-Float are available at www.unifiedcolor.com. For complete details on Unified Color’s True Vision HDR Photo Contest, go to www.unifiedcolor.com/contest.

About Unified Color

Unified Color Technologies is redefining the capabilities of visual technology with a unique color system that powers the next-generation of high dynamic range (HDR) imaging devices and software. A significant improvement over current industry standards, Unified Color’s new Beyond RGBTM color model presents a versatile color platform which is able to map a much larger color space encompassing the full human visual spectrum including colors found in nature and man-made light sources. Beyond RGB is available for licensing to digital imaging companies looking for a competitive market advantage. Powered by the Beyond RGB color model, the company’s flagship HDR software offerings have set a new industry standard for creating, depicting and editing the most realistic HDR images. More information about Unified Color can be found at http://www.unifiedcolor.com.

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Contact

Tobi Young
Matter Communications
401.351.9501
unifiedcolor@matternow.com