Change Is Coming ...

Today, I am thrilled to announce the launch of our new website and HDR Expose™. HDR Expose is our latest 32-bit HDR Editing application. It builds on the proven features of HDR Photostudio and our patented Beyond RGB™ color technology, with improved features and a whole new UI. Our customers asked for better integration with Adobe Lightroom and Apple's Aperture programs, so we've added seamless "round trip" support with all new export plug-ins. We've improved our RAW Image processing, included support for new camera RAW files and added three new ghost removal algorithms.

For me though, the most exciting new feature is the new interactive HDR histogram. The histogram not only displays the full HDR data in the image, but also provides precise monitor white point feedback and what I call the "Screen Zone", a close estimation of how the image data will translate into 8 or 16-bit low dynamic range files. An interactive marker shows the brightness position of any point in the image on the histogram and you can instantly view how the 32-bit adjustments you make in HDR Expose affect your image.

Like HDR Photostudio, HDR Expose gives you the power and control to create "True Color" HDR images without halos or color shifts.

HDR Expose replaces HDR Photostudio, so we are offering all our current HDR Photostudio customers a free upgrade to HDR Expose, and new customers a special introductory launch price of just $99 through July 31^st, 2010.

Change is good, change is exciting. We hope you like the changes we've made and have an opportunity to check out the new site and try out HDR Expose beginning July 12^th.