Alfred Zee's blog

Photoshop World this year in Las Vegas was an awesome experience for Unified Color Technologies, we’ll definitely be back next year. We met a lot of nice people from around the world, too many to name, but thank you all for coming by our booth to learn about HDR Expose and 32 Float. Also, a special thanks to Kevin and the guys at Kelby for taking care of us, we had a fun time at the party. Mandalay Bay was a great hotel, too bad we had to work and didn’t get to take advantage of the pool while we were there.

HDR Photography was definitely a hot topic at this year’s Photoshop world, for those of you that caught Matt Kozlowski’s presentation on HDR, it was standing room only, probably by far one of the most popular seminars during the week.

Thank you to all of you who have so warmly embraced our approach to true HDR. Recently we announced the launch of our Photoshop plug-in, 32 Float, which will allow you to take full control over your HDR and 32-bit images right from your Photoshop workflow. At this point, a last minute technical concern has sent us back to the test bench to ensure that the software meets our strict demands. We're now completing final testing to ensure the optimal user experience.

We apologize for the delay and to help make it up to you, our loyal customers and fans, we’ll be extending our $79 introductory launch pricing for an extra week through September 30th. We will release 32 Float as soon as final testing is complete. Please check back next week or, if you have not already done so, you can visit the website to sign up for a notification via email: http://www.unifiedcolor.com/notify-32-float.